A decades-old Best of Show ADDY Award? We just got one! What a weird feeling.
Back in 2010, your Game Writer Guy worked with Haley Miranda as the primary writer for a Scion (Toyota) webgame centered around the tC coupe. The project was difficult but fun, the client was happy with the result, bills were paid, and everyone rode off into the sunset.
We’ve inserted a sample gameplay screen here, which is linked to our favorite scifi/humor literary rag, Space Squid (obviously an influence on the content.)
The thing no one remembered to mention to us was that the project went on to win a Best in Show ADDY that year at the American Advertising Federation conference in Rochester. Here’s a summary of the escapade, which I pulled from the LinkedIn profile of one of the team members:
And here’s a link to the Addy awards page describing the win, with detailed commentary on the game from the judges.
So… congrats to us and everyone on the Unlock team! We are (or were) #1!