Videogame Cover Art One-on-One
The MotorStorm team at Evolution Studios just posted their cover art for the new MotorStorm Apocalypse. They’ve got two covers, one for the EU and one for the U.S. Same game, two covers.
Why do marketing teams do this? Well, for one, there are different requirements for the labeling and legalese. But also it’s well-known that certain approaches do better in different regions. Sadly, in my opinion, the demographic studies seem to indicate that, when selling an over-the-top racing game in the U.S., your goal should be to look like a generic traffic jam with a generous dollop of asphalt crumbles, flames, and (especially) motion blur. The EU version is more cohesive, dramatic, and most importantly, sharp.
Here’s the art – take a look and decide for yourself. EU on top.